UX and Creative Writer | Filmmaker | Content and Brand Consultant
CV
Professional Summary
Time to get a bit serious, folks!
Okay, so, I studied Electronics and Communication Engineering. However, my inclination for extra-curricular activities motivated her to actively represent her college, participate and win at Volcano held by Rotary Club of Anand year after year.
​
After graduating as an Engineer, I worked as a Post Implementation Engineer with eClinicalWorks. However, my undying passion for visual arts and writing that was evident right through my college days, in fact from the seventh grade, made me plunge into the field of media and communication.
I ended up pursuing post-graduation from Xavier Institute of Communications, Mumbai, and extensively learned about Film, Television, and Digital Video Production. I have written and directed three short fiction films, produced two documentaries, and also served as an assistant director for various commercials including the one for Amazon India.
Currently, I work as a User-Experience Writer with Shell, India. Prior to that, I worked as the Head of Content and Communications with Yuyiii, a leading travel startup based in Mumbai.
​
As a hustle, I work as an Independent Content and Brand Consultant for various companies across India for close to nine years now. I have written for YourStory, Design Cafe, CityShor, Polka Cafe, Office Chai and also run a blog called Hundred Grams of Life.
Skills
Content Strategy Writing Campaign Management Branding
Social Media Script and Treatment Writing Editing Creative Initiatives Film and Video Production Creative Direction Community Management
Work Experience
2019-Present
Head of Content and Communications | Yuyiii
Produced, directed travel short films on luxury hotels, stays across India. Also, looking into content creation, social media strategy, hiring, and PR.
2016-2018
Features Writer, Pan India Community Head | CityShor
I managed a community of 150+ freelance writers spread pan India who explored and wrote kickass features for us in cities like Mumbai, Delhi, Kolkata, Bangalore, Pune, Jaipur, Ahmedabad et al. Also, I wrote features for its City edition.
2016-2016
Account Executive and Writer | Kinnect
Strategized/created content and managed SMM platforms for a popular Indian furniture brand: Durian.
​
Education
2018-2019
Xavier Institute of Communications | St. Xavier's College, Mumbai
Post-graduate Diploma in Film, TV and Digital Video Production
2009-2013
Gujarat Technological University | MBIT, CVM Group, Anand
Bachelor of Engineering in Electronics and Communication
2004-2009
Lourdes Convent High School, Surat
High School Education
Interests
For me, writing & reading have always been my first love. Quintessentially, literature, philosophy keep me awake, and make me think about life, and existence in general. Apart from these, I also like to watch world cinema, travel solo, & click pictures wherever I see a brewing story!